The Future Of Print And Illustration | Professional Practise
The world of the printed word may be in decline as digital technology expands. However, this is not a total decline and may be an essential, and even complimentary evolution. After all, print has largely replaced illustration as members of societies have become more literate.
Books, papers etc are stable and reliable - not prone to the unreliable nature of internet connections. They are tactile (consider also pop-up books for children) can be shared and sold on.
On the other hand, digital is immediate, fast and can be manipulated to improve access. Thousands of ebooks on one slim devices. However, they are knowledge, taxable, a tax on print and digital imitate and complement each other - e.g. ‘paper white’ readers. Digital presents endless possibilities for illustrators and both print and digital are evolving and may have different purposes. They back each other up illustrators should embrace both formats. Audio/taped books have not replaced vinyl. They can coexisting harmony so long as all parties “respond to challenges” (Ludovico, p9, 2012). In the past, rare books have about by publishing decisions, not through direct competition from other media. Books have and always will be important artefacts.
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