Illustration Advertising Research | Illustration
As a fifth research seminar, as a group, was the topic of advertising. We were required to find the any adverts for products, food, beauty, etc., that may be seen on TV, newspaper, magazine and billboard. On these covers, designs and animations that are designed by the illustrators so we were to find the illustrators, and also find who commissioned these illustrators.
I considered that this may be a difficult topic to explore. So I researched the adverts from the Internet and watched TV, to spot some adverts. Later, I came up two adverts with illustrators, which were Maly Siri and Yulia Brodskaya.
Maly Siri had been chosen by the English fashion designer, Vivienne Westwood. Westwood advertised her three Alice perfumes in women’s magazines, and appeared in London City on billboards and bus posters. Maly is a French illustrator, her drawings and illustrations are pin-up girls, her works beautiful vintage drawings. Maly was commissioned to use her pin-up girl illustrations along with three Alice perfume products. I found Alice perfume advertisement in magazines mostly, and Westwood even expanded her advertisement into something different that I wouldn’t have thought of, on London taxi banner/poster campaign.
I found Yulia’s tv advertisement on Youtube, even though it was not been seen on TV in United Kingdom. She is a Russian illustrator, her works are handmade paper illustrations. This TV advertisement was for Coin which was a leading department in Italy. So she was commissioned to create the main visual for a Christmas advertisement campaign based around the headline ‘Christmas in Wonderland’ with visual mention of fairy tales and a magical world. A link of Yulia’s ‘Christmas in Wonderland’ tv advertisement:https://www.youtube.com/watch?v=7NMgZG9gWRY
When my group got together, Lowri came up with the idea of having A3 pages of artist’s/illustrator’s work projects. So I chose to use Yulia Broadskaya’s projects for the presentation.
After hearing the other three group’s presentations, I thought Rachel’s finding on Twinings adverts and product designs are interesting as she had found further examples of illustrations of product designs that have not seen before. Then, what made me realised that there wasn’t many illustrations being seen on TV adverts than in magazines. It was rather disappointing to find that there do not appear to be many interesting illustrations for their TV adverts.
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