Fashion And Lifestyle Magazines | Editorial Research | Illustration


For the first research project, the ‘editorial market’, I picked the genre of Illustrations for Women’s magazines, as I thought that there would be much kind of illustrations to find. I collected 12 women’s magazines; nine were available from supermarkets, and other three were online magazines or articles as they called it on the websites. Mostly they are the consumer magazines, where I founded in supermarkets and newsagents. The magazines I have picked were Company, Glamour, More, Vogue, Cosmopolitan, Marie Claire, Red, ASOS, Elle, Look, Stylist and Emerald Street.
Having looked through the magazines, I found many illustrations in few magazines, others that I found were only some advertisements that I thought that doesn’t count but also thought it was an illustration so should be included. There is one magazine that has more illustrations than others, which is Company.
Inside the Company magazine (issue, July 2013), there are 4 illustrations, along with the acknowledgements of the illustrators; particularly in the articles from Look. I had considered that the illustrations in women’s magazines would mainly be figure and fashion illustration, but this magazine had pattern illustrations, doodles such as sketches flower. As soon as I opened some pages to ‘3 Body Boost’ article, with illustrated by Lucia Emanuela Curzi. I immediately recognised the illustrations. Overall Company is my most favourite of the illustrations and the magazine that I usually read too.
The other two that also have most illustrations are the online articles. Which are Stylist and Emerald Street. Stylist was not available in retail outlets so I found the online magazine issues. In Stylist online site, there are many articles on topics such as fashion, beauty, life, etc. There are different illustrations by different illustrators, but the identities of the illustrations were not given.
Emerald Street is also an online article, which is a daily email covering fashion, beauty, career and book interest. Stylist was launched by it’s sister brand Emerald Street. The illustrations in Emerald Street are everywhere and can be easily spotted, only on the webpage rather than in the articles. From what I saw the illustrations are the same so it is likely to be only one illustrator. I thought it might be Katharine Asher illustrations, as it looks similar but I do not know who the illustrator is in Emerald Street.
Finally, I’m impressed with myself of finding many illustrations in these magazines and online articles. I was surprised that I found them inside these pieces. But I expected more illustrations and more women’s magazines in supermarkets and newsagents.

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